SENIOR MANAGEMENT & GLOBAL LEADERS
The main question in a training course for senior management is "Where does culture matter in business?" How and in what areas of business can cultural knowledge be a competitive advantage? How do senior executives judge whether their functional heads are culturally competent?
HR MANAGERS
Why do not all human resource practices transfer (well) across borders? In what practices is culture particularly important?
Why are there problems with 360° feedback in some countries? How to communicate with expatriates?
MARKETING & SALES PROFESSIONALS
The international marketing campaign which costs a fortune to design and roll out does not seem to work in some of the locations. What are those areas in marketing that are culture-specific and thus have to be treated carefully when designing an international plan? Topics discussed include verbal, written and non-verbal communication, culture specifics, importance of language differences and its impact on communication.
DIFFERENT LEVEL MANAGERS
Sessions for different level managers are again tailored according to the clients' specific needs.
Subjects which are emphasized in these sessions may include: How to communicate with people of different backgrounds, how to negotiate to get the best results, how to motivate the people who are working with us on a team?
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